Pohh Shop: beautiful Romanian handmade toys & dolls

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Pohh Shop: beautiful Romanian handmade toys & dolls

Iaşi is Magda’s home city, the fairy of handmade dolls and toys for children of all ages. Since February 2013, Magda creates in her small workshop beautiful and cheerful cushions designed in different shapes and colours, dolls, toys and several other decorative elements for children’s rooms. All the unique objects she creates using high quality material (designer cotton, anti-allergic padding material, all the details are handmade – the doll’s eyes, mouth, hair, personalized name) answer perfectly the needs and preferences of her clients who order her toys in advance.

magda-pohh-shopMagda found the inspiration to start the custom-made dolls and decorative cushions business a few years ago, while she was pregnant with her second daughter. Reading an article written by one of her friends (Ana Ştefan), she felt the urge to convert her passion for sewing and dolls into a business. Since she was only a child, Magda loved to collect pieces of fabrics and create objects and clothes for her dolls. Although she was tempted a while by the fashion design industry, Magda chose the activity that most inspired her, thus the creation of dolls. She learnt how to sew when she couldn’t even reach the pedal of  the sewing machine, from a neighbour whom she visited from time to time, whenever she was available.

The very first object she created was a kitty-cat shaped cushion for her daughter Alessia, which by the way was appreciated very much. Then she continued with other decorative and toy-shaped cushions, and of course a doll. And slowly, “after posting several pictures with my daughter and my handmade creations, some dear friends suggested me to sew and make other children happy, too… And that is how I started the best job in the world!” declared Magda.

Today, Pohh Shop has a relatively wide offer of dolls, personalized decorative clouds, custom-made cushions and other different toys and decorative elements (letter-shaped elements, teddy-bears, different characters, dinosaurs, etc.) for children of all ages, taking into consideration each and every demand and preference. “I once had a client who bought dinosaurs from time to time, and at a certain moment I asked her if she didn’t want me to sew her child’s name on the toy. And the client answered me : « I am the child! »”


logo-pohh-shopThe branding was chosen in collaboration with “the great Alina Giorgiana Neag from OneGiraphe“, a young Romanian woman passioned by design who, “with a lot of care, patience and imagination, succeeded in reading my mind and thoughts… I wanted a fuchsia pink logo because I love the colour and it puts me in a pleasant state of mind. The doll head was suggested by Alina since it represents the objects I love creating the most, even if each toy is made with a lot of love and passion.”

If you want to discover Magda’s universe and order a beautiful and custom-made doll, cushion or any other decorative element for children, made in Romania, please visit her online store and Facebook page. Magda will be more than happy to answer your demands, her greatest wish being to bring joy and satisfaction to a great number of parents and children.



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  1. Pingback: Christmas gift: a handmade PohhShop doll - Lively Romania

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